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McCulloch and Williams

"The Success of Others"

Offering fractional VP of Sales /
Chief Revenue Officer services

Focused on re-building Sales organizations where:

Previous leadership was toxic or not the right cultural fit,

A true team concept is missing or never put in place,

Roles and responsibilities are confusing or counterproductive,

Quota attainment is both inconsistent and relies on a few,

Your best sellers are leaving at an alarming rate.

(most clients suffer from several, not just one)

Sample Focus Areas:

  • Re-organization - new logo, base, channel

  • Coaching / Mentoring

  • Sales Planning / Forecasting

  • Rules of Engagement

  • Quota Setting

  • Commission Structure

  • Compensation Plans

  • Cross-functional team building and more ...


Fractional VP of Sales

Build, revise, deploy sales plans including sales rep location, quota and target allocation, comp plan review that align with company goals and more.

Business Meeting

Fractional CRO

Apply wholistic view of revenue inclusive of MQL to New Logo Deal, Install Base Growth and Customer Churn.  Provide best practice and consultative services on demand.

Office Hallway

Reach Out

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